LFLTAT: The ABCs of fashion

Fast fashion conglomerates have always fascinated me. It’s always interesting to see how they were founded, how they evolved, and how they remain relevant in the super cut throat industry that is fashion and retailing.

My first exposure to the was Gap. It was common knowledge that, aside from the all-American Gap Store, they owned Old Navy, Banana Republic, and Athleta. InSpain, there’s Inditex which owns Zara, Massimo Dutto, Pull and Bear, Stradivarius and Bershka.  Tokyo’s Uniqlo Group owns Uniqlo, GU, Comptoir des Cottonniers, Helmut Lang and Princesse Tam-Tam.

In the Philippines, my favorite fast fashion conglomerate has to be Golden ABC. Not many people know this, but the company owns some of the go-to brands in local fast fashion. They started out with Penshoppe, and now they have Oxygen, Memo, For Me and Regatta. They also used to own Tyler, which they eventually closed.

What’s nice about the company is that even though their brands are very distinct from each other, you can mix and match them, and they still look seamless. The entire group is on sale now, and I was able to get an LFLTAT from 2 of their brands.

The skirt is from For Me. It’s a soft, flowy skirt with a refreshing print.

Then I found this buttery soft tee from Penshoppe, whose color echoes the hue of the skirt.

Because they were both on sale, this entire look cost just around P600ish!

And that’s howmbeing fashionable for less is as easy as ABC.