Looking at the past collections (Balmain, Kenzo, Versace), it seems like there's a conscious effort to bring up the price points for their capsule collections. More and more, they're introducing pieces that are considerably above the prices that H&M consumers are used to.
Not sure how that's working for them since their recent collections didn't move as fast as Lanvin or CDG, which had more approachable prices.
In any case, the pieces from this new collaboration is true to Erdem's aesthetic. A lot of romantic florals and dreamy dresses.
My favorite among the lot, this snowdrop gown.
In SG, it'll retail at SG$399, so that's roughly PhP14,000. Pretty steep for a fast fashion brand.
But looking at how pretty this piece is, I would'nt be surprised if it's snapped up in an instant.
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