In the US, there's a designer born every minute - just check out Project Runway! And among the gamut and plethora of designers, a handful actually make it big in the business.
In Style has that knack of finding those promising ones, featuring them, and finally giving them the platform to be known by people who have the penchant for fashion forward clothes.
While leafing through one of the current issues, I saw a photo of a thoughtfully fashionable dress and was interested to see who designed it. After looking at the credits, it was a new label called Attico, and the designers are two beautiful and statuesque women, Giorgia and Gilda.
They say women designers are better at making clothes for women. And in the case of Attico, it's very true. Their aesthetic is very clean, modern and feminine - very women in the now.
And yes, it helps that these women designers look like model themselves. They're in the same rank as my other favorite designing pairs - The Olsen Sisters, and Keren Craig and Georgina Chapman of Marchesa.
Let's see if Attico is available in Japan or HKG. I'm so interested to see their clothes up close.
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