They've Hadid!

Unlike Kamiseta who suddenly went back to using a local celebrity to endorse its brand, Penshoppe is continuing its legacy of signing-up international celebrities and influencers as image models.

Their latest recruit - Gigi Hadid! Unless you've been living under a rock, you'll know that Gigi Hadid is one of the new generation of fashion influencers.

Props to Penshoppe for being consistent in their endorser choices. After Kendall Jenner, Cara Delevigne, Lucky Blue Smith and Sandara Park, Gigi is definitely a worthy addition.