The future looks bright

Yesterday, we had our integrated finals for our 3rd year Advertising Management and Copywriting classes.

Their finals was deceptively simple. They had to choose a small business around the Taft Avenue area, and propose an Integrated Marketing Campaign. The clincher was that they had to create one from both a strategic and creative stand point.

After hearing the 4 groups present, I was impressed.

Truth is, one of my co-professors (who was a former boss) said that this was the worst batch he's ever handled. Of course, I disagreed because I see a lot of potential in this batch of Juniors.

It's true that they sometimes lack focus. And come late. And are too rowdy. And fix their hair while in class. And come across as frivolous. But hey, that's what real people in the real industry do.

We sometimes lack focus. And come late. And are too rowdy. And fix our hair before client meetings. And come across as frivolous. So, that isn't too bad.

Besides, even if they aren't the usual straight-laced students, they have a lot of innate creativity within them. Their finals are a perfect testament to that.

Their strategies were sound and I could see the thought process they put into it. Some of their creative materials were out-of-the-box and could easily pass off as something a professional did. Even Chally was impressed at the quality of the work. So was the client who sat in.

Too bad that my co-professor couldn't attend the finals. He might change his mind after this.

Yes, they're not perfect. But if this class represents the future of advertising, I think there's a bright future ahead.