Copy that

The past few years, SM Department store's house brands have been upping the style ante. The now-defunct brand called "Soho" used to copy dresses from Zara and sold them at bargain basement prices. Their teen brand called "Soiree" has been "inspired" by a number of brands including Marc by Marc Jacobs.

On my trip to SM Department store today, I noticed a dress that looked extremely familiar. It was a color blocked jumpsuit with a gold obi belt.

(Photo from stylebible.ph)

And why did it look extremely familiar? Because it's an exact copy from Gucci's current collection.



Talk about levelling-up. Who would've thunk that SM would copy Gucci.